Spanning 4 months in 13 cities, Vinda’s bus tour concluded in Jiangmen, Guangdong province. Mr. Li Chaowang, chairman of the Group, has made a personal appearance, together with the beloved spongebob and beautiful paper wedding dress. 

Xinhui is the birthplace of Vinda. Mr. Tang Haitang, vice president of Vinda’s marketing and media center remarked on a celebration ceremony ensued, marking the end of the annual bus tour. The history of Vinda’s national bus tour dates back to May 26, 2013, when the company launched its first bus tour in Shenzhen. 

In the following 4 months, our bus toured around Shenzhen, Guangzhou, Wuhan, Shanghai, Ningbo, Hangzhou, Jinan, Beijing, Tianjin, Qingdao, Zhengzhou, Changsha and Jiangmen. Thanks to the campaign, hypermarket sales in cities grew substantially.

Tour bus arrived headquarter

Children with Spongebob.

The tour creates a new model of customer interaction, which engages consumers with specially-designed ultra-strong experience devices, paper wedding dress, funny games and free gifts. Today, our bus has successfully carried Vinda’s brand messages to thousands of consumers.